Brand Color Guide · Chill Editorial

Our Brand Colors

Stocking IC Glass, featuring us, or designing something with our name on it? These are the exact colors we use, grouped by where you will use them. Click any color to copy its hex code.

Use Dark Azure for our logo and headings, and Chill Green for buttons and the key thing you want people to notice.

Web & Digital

Websites · Online Stores · Apps
Backgrounds
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Ice Mist
#DAE6ED
Main page background
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Cloud
#E8EFF3
Alternating sections
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Frost White
#F2F6F8
Cards and panels
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Pure White
#FFFFFF
Form fields and overlays
Brand Colors
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Dark Azure
#173D62
Headings; logo; menus
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Vivid Azure
#1393E2
Links and selected states
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Chill Green
#3EBF6F
Buttons and calls to action
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Soft Green
#A8E6C3
Tags and highlights
Text & UI
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Slate
#2C3E50
Body text
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Mid Gray
#7A8D9C
Captions and small print
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Silver
#B0BEC5
Borders and dividers
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Light Silver
#CFD8DC
Inactive buttons and hint text
Status Colors
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Torch Amber
#F5A623
Warnings and star ratings
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Glass Teal
#4DB6AC
Information notes
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Ember Coral
#E57373
Error messages
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Dichro Violet
#9575CD
Premium and limited editions

Video & Social

Reels · Thumbnails · Product Videos
Backgrounds
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Dark Azure
#173D62
Main dark background
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Deep Azure
#0F2840
Deeper dark background
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Ice Mist
#DAE6ED
Light background
Text & Overlays
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White
#FFFFFF
Headlines on dark
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Frost White
#F2F6F8
Body text on dark
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Mid Gray
#7A8D9C
Captions and subtitles
Accents
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Chill Green
#3EBF6F
Key words and highlights
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Vivid Azure
#1393E2
Second accent and links
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Torch Amber
#F5A623
Sale and attention callouts

Print & Marketing

Social Posts · Emails · Print · In-Store
Backgrounds
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Ice Mist
#DAE6ED
Main background
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Frost White
#F2F6F8
Cards and clean space
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Dark Azure
#173D62
Dark background
Text
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Dark Azure
#173D62
Headlines on light backgrounds
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Slate
#2C3E50
Body text on light backgrounds
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White
#FFFFFF
Headlines on dark backgrounds
Accents
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Chill Green
#3EBF6F
Buttons and key highlights
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Soft Green
#A8E6C3
Tags and soft callouts
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Vivid Azure
#1393E2
Links and second accent
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Torch Amber
#F5A623
Sale tags and featured items
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Dichro Violet
#9575CD
Premium and limited drops
IC Glass ✦ Your Daily Dose of Chill ✦ Ontario, California
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